Camila Moisés

The Lisbon Naturopath

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Camila Moisés is a naturopath whose work centres on simplicity, earth-based practices, and small, meaningful changes in daily life. The brand needed to feel calm, grounded, minimal but with character.

Anchored in the idea of The Lisbon Naturopath, the identity draws from the city’s landscape. The Jacaranda tree, an iconic feature of Lisbon in spring, became the brand’s central symbol. Hand-drawn and entirely bespoke, the Jacaranda flower introduces a sense of place, nature, and personal story, while its subtle imperfections reinforce the idea of something organic and handcrafted.