AVELAR MACHADO
⭐️ Awarded Cannes Bronze Lion
[Print category • 2012]
Agency: FCB Lisbon
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Almost As Good As New
To encourage people to buy second-hand books, we created a print campaign for Avelar Machado, an antiquarian bookseller based in Lisbon with worldwide shipping. By playing on the idea of the authors being second-hand themselves, and although their work is as good as always, they come with only a few cosmetic faults.
I sourced digital copies of original photographs of the authors and hand-coloured them to bring them to life. At a time where A.I was non-existent, this work meant thousands of hours of love, sweat and tears spent in Photoshop. Totally worth it, though.
